Creator Lookup is an influencer discovery and contact-research tool for finding creators across Instagram, TikTok, and YouTube. It advertises a database of more than 400 million profiles and lets users search in plain English, refine results with audience and profile filters, and export creator contacts. The product also includes tools for organizing shortlists, reviewing creator profiles, and tracking the performance of posts after publication. Its focus is on helping marketing teams move from creator discovery to vetting and outreach in one workflow.
Key features
Search and filtering
Users can describe the type of creator they want in everyday language, with examples such as technology reviewers in a particular country. Searches can be narrowed by factors including follower count, location, language, gender, bio and caption keywords, hashtags, average views, engagement rate, and audience age or location. The update notes also describe filters for audience quality and post count, which can help users focus on creators with more genuine followers or an active publishing cadence.
A website-URL search can suggest creators that fit a brand, while a username lookup helps users examine a creator they already have in mind. A lookalike filter can find similar profiles based on an existing creator. These options give users several ways to start discovery rather than relying only on manually assembled keywords.
Vetting and contact details
Creator profiles bring together platform-specific information such as followers, reach, average views, and engagement. Users can also review recent posts, links, and additional emails before deciding whether to include someone in a shortlist. The product says exports include verified email addresses; direct phone numbers are available when listed. This can reduce the amount of manual profile checking involved in building an outreach list.
Lists, exports, and post tracking
Search results can be saved into lists and grouped into folders by campaign, niche, or client. Lists can be downloaded as CSV files or sent to email service providers including Mailchimp and Klaviyo. The page also describes MCP access and lists integrations across the supported social platforms and email tools.
Creator Lookup has added post tracking as well. Users can paste in a post URL to monitor views, engagement, and CPM over time. This extends the product beyond discovery by giving teams a way to review how creator content performs after it goes live.
Who it is for
The product is aimed at ecommerce businesses, marketing agencies, and social media marketers that need to source creators for campaigns. It may also suit small teams that want to research niche audiences without manually searching multiple social profiles. The combination of audience filters, contact exports, saved lists, and performance tracking is relevant to teams that manage creator outreach or compare results across partnerships.
Creator Lookup is less directly suited to businesses looking for a general-purpose B2B prospecting database. The page describes its search as creator-focused, with its core coverage on Instagram, TikTok, and YouTube. Its value is in finding potential creator partners and preparing outreach lists, rather than replacing a broader sales prospecting system.
Limitations
Exporting contacts uses credits, and the page explains that a creator with an email uses one credit. The first ten results can be previewed for free, but loading another page of previews also uses a credit. Teams should account for this workflow when planning research and exports. Phone numbers are not guaranteed for every profile; the page says they are available when found. The listed core search coverage is Instagram, TikTok, and YouTube, so teams focused on other networks should verify that the tool meets their needs.
The product page describes a range of filters and profile data, but it does not provide a detailed explanation of how every metric is calculated or how complete coverage is for each niche and location. Users should therefore assess result quality for their own target audience before relying on a list for a campaign.
Verdict
Creator Lookup brings creator search, basic vetting, contact exports, shortlist organization, and post-performance monitoring into a single workflow. Its plain-language search and detailed filters are useful for teams that need to find specific creator profiles, while saved lists and CSV or email-tool exports support follow-up. The credit-based export process and the limits of contact availability are important considerations, but the product offers a focused set of tools for influencer discovery and outreach across three major social platforms.
