BooleanMaths

Achieve marketing clarity by tracking every customer touchpoint across all your channels with precision

Overview

BooleanMaths is a comprehensive analytics solution designed to unify fragmented marketing data and deliver reliable, actionable attribution. If you’ve ever felt frustrated by conflicting reports from Meta, Google Ads, Shopify, or Klaviyo—wondering which channel deserves credit for your conversions—BooleanMaths eliminates the guesswork. By pulling every touchpoint into a single platform, it shows you precisely which ads, channels, and user paths drive revenue, so you can optimize campaigns with confidence and boost ROI.

Key Benefits

• Unified data source: Combines advertising platforms, email marketing, eCommerce, organic search, and more into one dashboard.
• Clear attribution: Supports both essential single-touch (First Click, Last Click, Paid First/Last) and rich multi-touch (Linear, Time Decay, U-Shaped, W-Shaped, Paid Linear).
• Advanced models: Leverages algorithmic approaches like Markov Chain and Shapley Value for deeper insights.
• Real-time visibility: See performance as it happens across every ad, channel, and customer journey.
• Rapid optimization: Automated alerts and suggestions enable you to double down on winners or pivot away from underperformers immediately.
• Privacy-first tracking: Uses server-side CAPI and first-party fingerprinting to bypass blockers and safeguard data accuracy.

Attribution Models

BooleanMaths offers a full suite of attribution methods tailored to your needs:
• Single-Touch: Pinpoint credit on the first or last touch, paid or organic.
• Multi-Touch: Allocate credit proportionally across interactions using Linear, Time Decay, U-Shaped, W-Shaped, or Paid Linear models.
• Algorithmic: Benefit from Markov Chain analysis or Shapley Value allocations that continuously refine how credit is assigned, helping you understand complex customer journeys.

How It Works

Data Integration

1. Connect your platforms—Meta, Google Ads, Shopify, Klaviyo, and others—with a few clicks.
2. BooleanMaths automatically ingests and harmonizes your data, mapping user paths across sessions, devices, and channels.

Attribution Modelling

• Select the attribution model(s) you prefer or let BooleanMaths run multiple models in parallel.
• Visualize the customer journey from first click to conversion, seeing exactly which steps contribute the most value.

CAPI Integration

1. Enable one-click Conversion API (CAPI) for Meta and Google Ads.
2. Server-side events bypass browser restrictions and pixel failures.
3. Clean, reliable conversion data flows directly into your ad accounts—no developers or manual code changes required.

Real-Time Dashboard

• Live performance metrics update within minutes of any customer interaction.
• Instant alerts notify you of shifts in channel or creative performance.
• Automated optimization recommendations help you react immediately and scale the top-performing elements of your campaigns.

Cookieless & Privacy-First Tracking

• First-party fingerprinting tracks customers across browsers, devices, and privacy barriers without relying on third-party cookies.
• Fully compliant with privacy regulations—no intrusive methods or legal risks.
• Maintains data integrity even when Safari blocks your pixel or Chrome drops cookies, ensuring your ad platforms always receive accurate input.

Why Choose BooleanMaths

• End silos and contradictions: Stop toggling between multiple dashboards and spreadsheets.
• Eliminate budget guesswork: Make confident decisions based on complete, accurate attribution rather than partial or skewed data.
• Improve ROAS by up to 43%: Users consistently report significant uplifts in return on ad spend once they switch to BooleanMaths.
• Grow faster: Identify hidden channel combinations that drive revenue and optimize every pound you invest.
• Future-proof your tracking: Stay ahead of evolving privacy policies and browser updates without extra technical overhead.

Use Cases

• Direct-to-Consumer brands seeking to understand the true impact of social, search, and email channels.
• Agencies managing multiple client campaigns, needing a unified view and standardized reporting.
• eCommerce merchants looking to recover lost conversions and optimize ad spend under iOS and browser restrictions.
• Growth teams aiming for real-time alerts, automated recommendations, and a single source of truth.

Get Started

1. Sign up for BooleanMaths and connect all your marketing and eCommerce platforms in minutes.
2. Choose your preferred attribution models or let the platform run several simultaneously.
3. Activate one-click CAPI to feed clean, server-side data back into Meta and Google Ads.
4. Dive into your real-time dashboard to see end-to-end customer journeys and make instant optimization decisions.

Stop wasting budget on partial insights and conflicting metrics. Experience the power of true, privacy-first attribution—try BooleanMaths today and discover what happens when your data finally makes sense.